Everything glitters is not gold! Search engines look at the website way much different than we do. It doesn’t matter how much fancy it is, how much high quality images you are putting up there but you should provide search engines what they are looking for. And it not those old gold days where putting up few keywords and writing descriptive articles ranked easily. Now, SEO has evolved there are lot of new stuff that we have to deal with like voice queries, AMP, Advanced Snippets, Knowledge graph and whats not! SEO doesn’t only mean ranking higher on search engines. But it also means using entire potential of search engines to give customer best experience as possible & that’s what we do on a daily basis! We focussed on generating and optimizing the content which is richer in terms of value than competitors till we get the desired position on SERPs.